Trending Corporate, S.L. presents its first crowdfunding campaign on Ener2Crowd, with the aim of raising €375,000 to complete the energy equipment of the new Unified Logistics Centre the company is building in the Guadial Industrial Estate in Huévar del Aljarafe (Seville). Specifically, this first campaign finances the rooftop photovoltaic installation and the heat pump air-conditioning system of the new warehouse.
Trending Corporate is the parent company of a group specialised in the distribution, import and export of perfumery, cosmetics and functional food products. With eight years of operating history, the company has evolved from a third-party brand resale model into a 360° partner for international brands, with a commercial presence in 19 European countries. In 2025, it achieved revenues of €17.8 million on a standalone basis and €25.2 million on a consolidated group basis, with a direct workforce of 48 employees and more than 100 employees across the holding as a whole.
The company currently operates through 12 warehouses spread across the province of Seville, a situation that generates significant logistical and operational inefficiencies in terms of transport costs, coordination and inventory management. To solve this structural issue, in 2023 the company acquired a 10,300 m2 plot in the Guadial Industrial Estate in Huévar del Aljarafe and, in 2025, began construction of a warehouse that will centralise the group’s entire logistics operation. The total investment in the project amounts to €3,557,650, financed mainly through equity and bank financing. This crowdfunding campaign represents the final tranche of that financing structure, specifically intended to equip the warehouse with the energy efficiency systems envisaged from the outset of the project, whose completion is estimated between July and September 2026.
The project in figures
First campaign — May/June 2026 (current campaign):
finances the rooftop photovoltaic installation and the heat pump air-conditioning system.
Amount: €375,000 · Interest rate: 9.50% per annum · Term: 36 months · French amortization method with quarterly instalments.
Second campaign — September 2026:
will finance the installation of the automated warehouse system within the same facility. Expected amount: €375,000 under similar conditions. Both campaigns are independent from one another: investors in this first financing transaction are exposed exclusively to the conditions described herein, without any contractual link to the second campaign.
Trending Corporate, S.L. has its registered office at Avenida de Mairena del Aljarafe 30, Bollullos de la Mitación (Seville, 41110), where the company relocated its corporate team, offices and showroom in July 2024.
The Unified Logistics Centre subject to this financing transaction is located at Calle Rosario de Acuña 24, Guadial Industrial Estate, Huévar del Aljarafe (Seville), just a few kilometres from the corporate headquarters. The Huévar del Aljarafe industrial estate benefits from direct access to the main transport routes of the Seville metropolitan area —the A-49 Seville–Huelva motorway and the SE-40 Seville ring road—, optimising distribution to the company’s main clients and facilitating access to national and international logistics corridors.
Guadial Industrial Estate · Huévar del Aljarafe · Seville · Spain
Antonio Catalán Navarro, CEO and Managing Director of Trending Corporate, S.L., answers the questions submitted by Ener2Crowd regarding the project, its environmental impact and the company’s future outlook.
— You have been operating for years with twelve warehouses spread across the province. What specific issue does the Unified Logistics Centre solve?
«Logistical fragmentation has for years been one of our main hidden costs. Managing twelve different locations means multiplying internal transport, picking teams, losses and customer response times. With the new centre, all storage, order preparation and dispatch operations will be consolidated under a single roof of more than 7,700 square metres, with a significantly more efficient organisation. The reduction in logistics costs will materialise from the very first full year of operation.»
— Why invest in a warehouse with a Class B energy rating when a standard construction would have involved a lower initial cost?
«From the outset, we were clear that we did not simply want a functional warehouse, but rather a facility designed not to generate increasing energy costs over time. Insulation, heat pumps and photovoltaic systems do involve a higher installation cost, that is true, but the figures are clear: the solar installation alone reduces our electricity bill by almost €122,000 per year. Within three years, we will have recovered a large part of that additional investment, and from that point onwards the savings will translate directly into operating profit. Moreover, it is fully aligned with our company values and with what both our clients and investor partners expect from us.»
— What does it mean for Trending Corporate to choose crowdfunding to complete this project?
«We have built this warehouse almost entirely with our own resources and bank financing, and that says a great deal about our commitment to the project. We are completing the final stage through Ener2Crowd out of conviction, not necessity: we believe it makes perfect sense for an investment in energy efficiency and sustainability to be partially supported by people who share those same values. Ener2Crowd investors are not just lenders; they are part of something we are building responsibly.»
— How does this project fit into Trending Corporate’s medium-term vision?
«The new logistics centre is the foundation upon which we intend to build the next five years. Once the photovoltaic installation and the air-conditioning system are operational —the objective of this first campaign—, we will incorporate an automated warehouse system that will allow us to increase volumes without having to expand our workforce proportionally. From that foundation, we will continue consolidating our international presence: we are a Spanish company operating in nineteen countries, and the potential for growth remains very significant. The infrastructure we are building is what will allow us to scale in an organised and sustainable manner.»
Trending Corporate was founded in 2017 by Antonio Catalán Navarro and Ulises Guillén, two professionals in the sector who previously had a client-supplier relationship and who saw in that collaboration the foundation for a joint business project. What began as a cosmetic product resale operation from the premises of Hola Princesa has evolved into a brand distribution and development platform with a presence in 19 European countries.
Social responsibility and environmental commitment form part of the founding values of Trending Corporate, not as an addition to its business activity but as an integrated element of its business model. The company has been awarded the “Great Place to Work” certification and has received sustainability awards for its environmental practices.
Responsible products
Virtually all distributed brands and all proprietary brands are cruelty-free. Most products are vegan or plant-based. Packaging materials are recycled and recyclable, while defective products are disposed of through a specialist recycling company.
Team and equality
65% of the workforce are women, with female leadership also prevailing among department heads. Average age of 36 years, with a strong focus on recruiting young graduates. Employee wellness areas, flexible working hours and “Great Place to Work” certification.
Trending Corporate Foundation - WUG Foundation
Established in 2017, with the mission of promoting the social and labour inclusion of vulnerable groups. Partnerships with the University of Córdoba, Loyola University and the Chamber of Commerce. Collaborations with associations dedicated to Down syndrome, autism (Altea), childhood hemiparesis (Mis Metas por Ti) and projects in Equatorial Guinea.
From an environmental perspective, the company has adopted an active policy aimed at minimising the ecological impact of its day-to-day operations. The construction of the Unified Logistics Centre with a Class B energy rating —the subject of this financing transaction— is the clearest expression of that commitment: an infrastructure investment that permanently reduces energy consumption and the CO2 emissions associated with the group’s activity.
For further information regarding the values and activities of the Trending Corporate Foundation, please refer to the corporate website: trendingcorporate.es/valores.html and trendingcorporate.es/fundacion.html.
Crowdinvesting is a form of crowdfunding aimed at raising capital for business initiatives. Through authorized digital platforms, investors can support business projects and, depending on the type of offer, obtain either an equity participation in the company (equity) or a periodic return in the form of interest (lending).
It represents an alternative and complementary financing channel to traditional credit, capable of facilitating companies’ access to capital while offering investors —both retail and professional— new opportunities for portfolio diversification and returns, thereby contributing in a concrete way to the development of the real economy.
As with any other form of investment, crowdinvesting entails potential risks. Before participating in an offer, it is essential for investors to carefully assess the risk profile associated with both the project owner and the project presented, by considering all available information in a balanced manner. The conscious assumption of risk is an essential step in the decision-making process. It is therefore advisable to reflect in advance on one’s own risk tolerance and to obtain complete and transparent information about the characteristics and uncertainties associated with the investment.
Unlike traditional investment channels, crowdinvesting establishes a direct connection between companies and investors, encouraging active participation in the growth of the business ecosystem and in the development of the financed projects. This direct, innovative, and disintermediated relationship nevertheless requires full awareness of the risks inherent to the instrument.
Since November 2023, the sector has been regulated by the European ECSP Regulation (European Crowdfunding Service Providers Regulation), which has introduced a uniform regulatory framework at EU level, strengthening transparency standards, risk assessment procedures, and safeguards for the benefit of investors.
Relevant Parties, with the exception of the Conflict of Interest Policy Officer and the Crowdfunding Service Provider —who under no circumstances may participate in the Crowdfunding Offers published on the Platform— are authorised to invest in this Crowdfunding Offer under the same conditions as all other Investors and without any preferential treatment or privileged access to information.
For further information, please refer to the policy available at the following Link.
The SDGs — Sustainable Development Goals are 17 goals defined by the United Nations in the 2030 Agenda for Sustainable Development as the framework of a programme strategy “to achieve a better and more sustainable future for all” by 2030.
Further information is available at: https://sdgs.un.org/goals
By financing this project, you can support the implementation of the following SDGs:
Why these SDGs?
It is estimated that the energy efficiency project for Trending Corporate’s Unified Logistics Centre will generate an annual photovoltaic self-consumption of 395,015 kWh, representing 48.58% of the facility’s total energy demand and a 59.92% reduction in the current electricity bill. This corresponds to the following environmental benefits, calculated using conservative criteria:
~79
tonnes of CO2/year avoided
Emissions no longer released into the atmosphere each year compared to a conventional electricity supply.
~6,560
equivalent trees
Number of trees that would need to be planted and maintained for decades to absorb the CO2 avoided annually.
(1 tCO2 ≈ 83 mature trees; source: FAO/CNRS)
~23
football fields of forest
Equivalent forest area required to absorb the avoided CO2, based on standard reforestation density.
(~102 ha; 1 field = 0.71 ha)
~55
cars removed from circulation/year
Equivalent to permanently removing 55 passenger vehicles from circulation.
(average car emissions: 4.5 tCO2/year; source: ACEA)
Annual energy balance of the photovoltaic system
The following data are taken from the technical project report prepared by the photovoltaic installer, based on system simulations for the solar irradiation conditions at the Huévar del Aljarafe (Seville) site:
| Parameter | Value |
|---|---|
| ANNUAL ENERGY BALANCE | |
| Annual energy demand of the facility | 813,170 kWh |
| Installed photovoltaic generation capacity | 697,199 kWh |
| Photovoltaic self-consumption (solar energy directly consumed) | 395,015 kWh |
| Surplus exported to the grid / shared | 302,184 kWh |
| Residual demand covered by the electricity grid | 418,156 kWh |
| Photovoltaic utilisation (% of generated energy consumed) | 56.66% |
| Coverage of total energy demand by solar energy | 48.58% |
| ESTIMATED ANNUAL ECONOMIC BALANCE | |
| Estimated annual electricity bill WITHOUT photovoltaic installation | €203,419 |
| Estimated annual electricity bill WITH photovoltaic installation | €81,532 |
| Estimated average monthly savings | €10,157 |
| Estimated annual savings | €121,887 |
| Percentage reduction in electricity bill | 59.92% |
¹Source: Technical report of the photovoltaic project (installer).
The figures are estimates based on solar irradiation simulations and consumption profiles.
Actual results may vary depending on weather conditions and changes in consumption patterns.
The Unified Logistics Centre warehouse has obtained a Class B energy rating in its energy performance certificate, with the following certified technical values:
The Class B rating is based on the following construction and technical measures integrated into the warehouse design from the outset:
The Class B rating significantly exceeds the minimum threshold required under Spanish building energy efficiency regulations (CTE-HE), which for this type of industrial use would only require a Class D or E rating. The decision to invest in a Class B facility reflects the company’s voluntary commitment to sustainability beyond mandatory regulatory compliance.
The environmental benefits of this project are not limited to the generation of renewable energy. The centralisation of twelve warehouses into a single Unified Logistics Centre also generates an additional positive environmental impact of a qualitative but significant nature:
These are the effects and benefits to which your investment will contribute!
Every euro invested in this project contributes to the generation of clean energy, the reduction of CO2 emissions and the consolidation of a more sustainable and efficient logistics model in southern Spain.